Bad Economy. Good for Business? The Need for SEO

Effective web design should include search engine optimization (SEO). Online spending is expected to increase by 17% in 2008 according to an article that I read at secinvestor.com .

“The U.S. economy may be headed into a recession, but e-commerce sales are estimated to grow 17% to $204 billion this year. The Forrester Research report sees a continued increase in e-commerce spending as value-shoppers go bargain hunting and affluent shoppers are seeking the comfort and convenience of shopping from home”.

With the rising costs of gasoline and the increased level of comfort that today's consumer has with online purchasing it makes good sense to be sure that your company's website is going to benefit from this growth.

So how can you be sure that your company will benefit?

  • Go to www.google.com and type in the type of product or service that your company offers
  • What companies are showing up on the first page?
  • Where does your company show up?
  • Who do you think will get the business for the product or service that your company provides?

Is your product or service regional? If you own a  plumbing business in Fort Collins don't expect that your website will show up on the first page of Google just because you typed in “plumbing”. But if someone types in “fort collins plumbing”, which companies will probably get that customers' business?

If your website is not showing up on the first page what are you currently doing to change that? Search Engine Optimization or SEO is the process of making sure that a search engine understands what the pages in a website are all about, so that when a phrase called a “keyphrase” is entered, the appropriate web page will show up in the search results.

Admittedly not all industries will benefit from this growth, and some will experience more. If you would like to get more information about how your company's website can benefit from online growth through search engine optimization then please contact me .